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	<title>Morgan Moran Online &#187; trust agents</title>
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	<description>Marketing Specialist, Recommendations Director &#38; Opinionator</description>
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		<title>Authenticity &#8211; the Key Ingredient</title>
		<link>http://morganmoran.com/2009/08/21/authenticity-the-key-ingredient/</link>
		<comments>http://morganmoran.com/2009/08/21/authenticity-the-key-ingredient/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 20:39:19 +0000</pubDate>
		<dc:creator>Morgan Moran</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[trust agents]]></category>

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<p>I have been doing a lot of talking, writing and thinking about authenticity lately. With all the hype around social media networking, and really any attempt at building/developing a relationship, being authentic is one of the main ingredients.</p>
<p>Authenticity is essential for building meaningful and lasting relationships.  When you are truly authentic you do not cater [...]]]></description>
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