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I have been doing a lot of talking, writing and thinking about authenticity lately. With all the hype around social media networking, and really any attempt at building/developing a relationship, being authentic is one of the main ingredients. Authenticity is essential for building meaningful and lasting relationships. When you are truly authentic you do not cater [...] When explaining to someone the value that social media marketing and social networking can add to their business (and maybe even lives in general) I often hear “I just don’t have the time to keep up with all of that stuff”, or something to that effect. Well, maintaining a social networking presence and building relationships [...] |
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