Morgan Moran Online

Creating a Brand Online

Morgan Moran — Fri, 30 Oct 2009 17:30:24 +0000

The Internet and sites like LinkedIn, Facebook and Twitter have made the need for personal branding more pressing than ever. Personal branding is an absolute necessity for entrepreneurs, executives, small business owners and job seekers alike. Literally hundreds of people are branding themselves as experts in your field every day. Showcasing your talents and positioning [...]

10 Ways to Increase Email ROI

Morgan Moran — Fri, 30 Oct 2009 17:17:13 +0000

Email is the number one online activity and the effectiveness of a well executed email marketing campaign cannot be disputed. As an email marketing consultant, clients are surprised to find out how quickly and inexpensively a campaign can be set up and how much return they can get on their time and investment. There is [...]

Risk Avoidance: Education Equals Empowerment

Morgan Moran — Thu, 15 Oct 2009 18:23:57 +0000

Back in 2001, shortly after 9/11, I was taking a business trip from Phoenix to New York. Because of the heightened security procedures at the airport, my arrival one hour before take-off landed me at the end of a line of hundreds of other passengers waiting to check their bags and get their boarding passes. [...]

Local Search: The Free and Easy Way to Increase Customers

Morgan Moran — Tue, 06 Oct 2009 21:47:45 +0000

A while back I woke up in the middle of the night with an excruciating tooth-ache. That morning it became obvious that I was going to need a dentist. I didn’t have a regular dentist because I hadn’t been to one in a couple of years. So, I sat down at my computer, navigated to [...]

Benefits of Pay-per-Click Search Engine Marketing

Morgan Moran — Tue, 22 Sep 2009 17:25:52 +0000

Benefits of pay-per-click search engine marketing include, but are not limited to:

1. An immediate response. Your ads will show within minutes.

2. Great for launching time sensitive campaigns and for testing new/different offers.

3. Can find low hanging fruit in the form of “Long Tail Keywords” that are cheap and highly converting, but would otherwise be too [...]

Blowing the Whistle – Making Decisions

Morgan Moran — Mon, 21 Sep 2009 23:10:17 +0000

As I thoroughly enjoyed watching the NY Giants defeat the Dallas Cowboys last night, a couple of plays occurred that really bothered me. It wasn’t the plays or the players that caused me angst. In this case, it was the referees, their use of the whistle, and how that small, but powerful, tool can dramatically [...]

Social Media Rejection Syndrome

Morgan Moran — Wed, 26 Aug 2009 22:29:48 +0000

Elaine Fogel, a MarketingProfs Daily Fix blogger, has a great post today on social media rejection that features LinkedIn and social networking habits.

You can read Elaine’s post here.

There was a lot of discussion that ensued. Someone even suggested starting a social media therapy group. The two prominent school’s of thought took sides on how liberal [...]

Authenticity – the Key Ingredient

Morgan Moran — Fri, 21 Aug 2009 20:39:19 +0000

I have been doing a lot of talking, writing and thinking about authenticity lately. With all the hype around social media networking, and really any attempt at building/developing a relationship, being authentic is one of the main ingredients.

Authenticity is essential for building meaningful and lasting relationships. When you are truly authentic you do not cater [...]

Dunkin Donuts New Ad Campaign

Morgan Moran — Fri, 21 Aug 2009 17:06:10 +0000

Dunkin Donuts recently started a new television advertising campaign featuring football coach Barry Switzer. Although these ads do very little in the way of really promoting or selling Dunkin Donuts products, they do contain some key qualities that make them effective.

1. They use a well-known (to their taregt demo anyway) celebrity.

2. They are [...]

Time Saving Social Media Tips

Morgan Moran — Tue, 18 Aug 2009 21:15:17 +0000

When explaining to someone the value that social media marketing and social networking can add to their business (and maybe even lives in general) I often hear “I just don’t have the time to keep up with all of that stuff”, or something to that effect. Well, maintaining a social networking presence and building relationships [...]