Morgan Moran Online

Creating a Marketing Story

Morgan Moran — Thu, 24 Jun 2010 19:59:13 +0000

There has been a lot of talk lately about authenticity and creating a story for your brand that resonates with people and gets them to connect with you on an emotional level. So, last night, my wife and I are talking about something and she says “Just like Wendy’s and Dave Thomas.” I ask her [...]

8 Marketing Lessons From Seth Godin

Morgan Moran — Tue, 22 Jun 2010 21:17:16 +0000

1. Spamming People Doesn’t Work Like it Used To – People who spam others have determined that it doesn’t pay for itself like it used to. If you look at companies that are growing (e.g. Zappos), they don’t do a lot of advertising. They do just a little bit of advertising to keep their investors [...]

Trying my hand at graphic design

Morgan Moran — Fri, 11 Jun 2010 18:56:57 +0000

So, there is so much that I should be writing about, but just have been remiss in my duty to do so. I have been busy, but definitely engaged with marketing and advertising and business and life at every level. I am committed to getting this website back into shape and blogging regularly.

In my current [...]

Creating a Brand Online

Morgan Moran — Fri, 30 Oct 2009 17:30:24 +0000

The Internet and sites like LinkedIn, Facebook and Twitter have made the need for personal branding more pressing than ever. Personal branding is an absolute necessity for entrepreneurs, executives, small business owners and job seekers alike. Literally hundreds of people are branding themselves as experts in your field every day. Showcasing your talents and positioning [...]

10 Ways to Increase Email ROI

Morgan Moran — Fri, 30 Oct 2009 17:17:13 +0000

Email is the number one online activity and the effectiveness of a well executed email marketing campaign cannot be disputed. As an email marketing consultant, clients are surprised to find out how quickly and inexpensively a campaign can be set up and how much return they can get on their time and investment. There is [...]

Risk Avoidance: Education Equals Empowerment

Morgan Moran — Thu, 15 Oct 2009 18:23:57 +0000

Back in 2001, shortly after 9/11, I was taking a business trip from Phoenix to New York. Because of the heightened security procedures at the airport, my arrival one hour before take-off landed me at the end of a line of hundreds of other passengers waiting to check their bags and get their boarding passes. [...]

Local Search: The Free and Easy Way to Increase Customers

Morgan Moran — Tue, 06 Oct 2009 21:47:45 +0000

A while back I woke up in the middle of the night with an excruciating tooth-ache. That morning it became obvious that I was going to need a dentist. I didn’t have a regular dentist because I hadn’t been to one in a couple of years. So, I sat down at my computer, navigated to [...]

Benefits of Pay-per-Click Search Engine Marketing

Morgan Moran — Tue, 22 Sep 2009 17:25:52 +0000

Benefits of pay-per-click search engine marketing include, but are not limited to:

1. An immediate response. Your ads will show within minutes.

2. Great for launching time sensitive campaigns and for testing new/different offers.

3. Can find low hanging fruit in the form of “Long Tail Keywords” that are cheap and highly converting, but would otherwise be too [...]

Blowing the Whistle – Making Decisions

Morgan Moran — Mon, 21 Sep 2009 23:10:17 +0000

As I thoroughly enjoyed watching the NY Giants defeat the Dallas Cowboys last night, a couple of plays occurred that really bothered me. It wasn’t the plays or the players that caused me angst. In this case, it was the referees, their use of the whistle, and how that small, but powerful, tool can dramatically [...]

Social Media Rejection Syndrome

Morgan Moran — Wed, 26 Aug 2009 22:29:48 +0000

Elaine Fogel, a MarketingProfs Daily Fix blogger, has a great post today on social media rejection that features LinkedIn and social networking habits.

You can read Elaine’s post here.

There was a lot of discussion that ensued. Someone even suggested starting a social media therapy group. The two prominent school’s of thought took sides on how liberal [...]