Morgan Moran Online » Web 2.0

Creating a Brand Online

Morgan Moran — Fri, 30 Oct 2009 17:30:24 +0000

The Internet and sites like LinkedIn, Facebook and Twitter have made the need for personal branding more pressing than ever. Personal branding is an absolute necessity for entrepreneurs, executives, small business owners and job seekers alike. Literally hundreds of people are branding themselves as experts in your field every day. Showcasing your talents and positioning [...]

Social Media Rejection Syndrome

Morgan Moran — Wed, 26 Aug 2009 22:29:48 +0000

Elaine Fogel, a MarketingProfs Daily Fix blogger, has a great post today on social media rejection that features LinkedIn and social networking habits.

You can read Elaine’s post here.

There was a lot of discussion that ensued. Someone even suggested starting a social media therapy group. The two prominent school’s of thought took sides on how liberal [...]

Authenticity – the Key Ingredient

Morgan Moran — Fri, 21 Aug 2009 20:39:19 +0000

I have been doing a lot of talking, writing and thinking about authenticity lately. With all the hype around social media networking, and really any attempt at building/developing a relationship, being authentic is one of the main ingredients.

Authenticity is essential for building meaningful and lasting relationships. When you are truly authentic you do not cater [...]

Time Saving Social Media Tips

Morgan Moran — Tue, 18 Aug 2009 21:15:17 +0000

When explaining to someone the value that social media marketing and social networking can add to their business (and maybe even lives in general) I often hear “I just don’t have the time to keep up with all of that stuff”, or something to that effect. Well, maintaining a social networking presence and building relationships [...]

Social Media & Customer Relationships

Morgan Moran — Tue, 18 Aug 2009 18:51:57 +0000

The word “relationship” as it pertains to business-to-consumer dealings is often over-used and loosely interpreted. By definition, if someone purchases something from you, you have a relationship. Albeit, a business relationship.

The way that many people use the word relationship in business today, and the 7 characteristics of a good relationship that Lee-Ann Bedford laid out [...]

Social Networking Etiquette

Morgan Moran — Thu, 30 Jul 2009 19:17:20 +0000

Last week, Beth Harte started a discussion on LinkedIn called “Drive-by blog pimping and other shameless self-promotion“. I have been thinking about this topic quite a bit since this discussion started. It really has me stopping and questioning any post or comment I make before I click the submit button, and for that I thank [...]

The Convergence of Search and Social Media

Morgan Moran — Thu, 02 Jul 2009 17:53:57 +0000

I just read an article – http://bit.ly/3hBhya - on B to B online about Microsoft’s new search engine Bing. What I find most interesting is that Bing has started incorporating Twitter Posts into their search results. I had predicted a while back that we will start to see a shift in search to more “real time” [...]