The Internet and sites like LinkedIn, Facebook and Twitter have made the need for personal branding more pressing than ever. Personal branding is an absolute necessity for entrepreneurs, executives, small business owners and job seekers alike. Literally hundreds of people are branding themselves as experts in your field every day. Showcasing your talents and positioning [...]
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Elaine Fogel, a MarketingProfs Daily Fix blogger, has a great post today on social media rejection that features LinkedIn and social networking habits. You can read Elaine’s post here. There was a lot of discussion that ensued. Someone even suggested starting a social media therapy group. The two prominent school’s of thought took sides on how liberal [...] I have been doing a lot of talking, writing and thinking about authenticity lately. With all the hype around social media networking, and really any attempt at building/developing a relationship, being authentic is one of the main ingredients. Authenticity is essential for building meaningful and lasting relationships. When you are truly authentic you do not cater [...] When explaining to someone the value that social media marketing and social networking can add to their business (and maybe even lives in general) I often hear “I just don’t have the time to keep up with all of that stuff”, or something to that effect. Well, maintaining a social networking presence and building relationships [...] The word “relationship” as it pertains to business-to-consumer dealings is often over-used and loosely interpreted. By definition, if someone purchases something from you, you have a relationship. Albeit, a business relationship. The way that many people use the word relationship in business today, and the 7 characteristics of a good relationship that Lee-Ann Bedford laid out [...] |
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