Morgan Moran Online » Pay-per-Click http://morganmoran.com Marketing Specialist, Recommendations Director & Opinionator Sun, 22 Aug 2010 19:12:56 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Benefits of Pay-per-Click Search Engine Marketing http://morganmoran.com/2009/09/22/benefits-of-pay-per-click-search-engine-marketing/ http://morganmoran.com/2009/09/22/benefits-of-pay-per-click-search-engine-marketing/#comments Tue, 22 Sep 2009 17:25:52 +0000 Morgan Moran http://morganmoran.com/?p=28 Benefits of pay-per-click search engine marketing include, but are not limited to:

1. An immediate response. Your ads will show within minutes.

2. Great for launching time sensitive campaigns and for testing new/different offers.

3. Can find low hanging fruit in the form of “Long Tail Keywords” that are cheap and highly converting, but would otherwise be too [...]]]> http://morganmoran.com/2009/09/22/benefits-of-pay-per-click-search-engine-marketing/feed/ 16 Long Tail Keywords Explained http://morganmoran.com/2009/06/30/long-tail-keywords-explained/ http://morganmoran.com/2009/06/30/long-tail-keywords-explained/#comments Tue, 30 Jun 2009 16:56:09 +0000 Morgan Moran http://morganmoran.com/?p=68 Lots of search engine marketing experts have been throwing around the term “long tail” for a while now. However, I have rarely seen or heard of anyone accurately explaining what they mean by “long tail” and how to use it to your benefit in search engine marketing campaigns.

I have to admit that I was not [...]]]> http://morganmoran.com/2009/06/30/long-tail-keywords-explained/feed/ 0