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  • Local Search: The Free and Easy Way to Increase Customers

    A while back I woke up in the middle of the night with an excruciating tooth-ache. That morning it became obvious that I was going to need a dentist. I didn’t have a regular dentist because I hadn’t been to one in a couple of years. So, I sat down at my computer, navigated to [...]

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    Benefits of Pay-per-Click Search Engine Marketing

    Benefits of pay-per-click search engine marketing include, but are not limited to:

    1. An immediate response. Your ads will show within minutes.

    2. Great for launching time sensitive campaigns and for testing new/different offers.

    3. Can find low hanging fruit in the form of “Long Tail Keywords” that are cheap and highly converting, but would otherwise be too [...]

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    Will Microsoft Yahoo’s New Deal Change the Search Game

    Microsoft and Yahoo signed a 10 year deal this week which has many people asking, how will the search engine landscape change over the duration of their agreement.

    10 years is an extremely long time in Internet years.  10 years ago, Google was in its infancy and the PPC game was just taking shape with GoTo.com [...]

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    101 Free SEO Tools That Don’t Suck

    Brent Csutoras recently posted a link to an article on investintech.com that outlines a bunch of free tools that can help you with your SEO, social media and web development.

    Check it out.

    Are there any other free tools that you use that aren’t on this list?

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    Off-Page SEO: Acquiring Quality Inbound Links

    I just read an article at SEO Traffic Spider about the strategy of building backlinks for your website.  The article does a good job of identifying the difference between legitimate and illegitimate practices of acquiring external links to your website.

    The practice of getting other sites to llink to your website is the cornerstone of what [...]

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