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So, there is so much that I should be writing about, but just have been remiss in my duty to do so. I have been busy, but definitely engaged with marketing and advertising and business and life at every level. I am committed to getting this website back into shape and blogging regularly. In my current [...] Email is the number one online activity and the effectiveness of a well executed email marketing campaign cannot be disputed. As an email marketing consultant, clients are surprised to find out how quickly and inexpensively a campaign can be set up and how much return they can get on their time and investment. There is [...] Dunkin Donuts recently started a new television advertising campaign featuring football coach Barry Switzer. Although these ads do very little in the way of really promoting or selling Dunkin Donuts products, they do contain some key qualities that make them effective. 1. They use a well-known (to their taregt demo anyway) celebrity. 2. They are [...] |
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