Dunkin Donuts recently started a new television advertising campaign featuring football coach Barry Switzer. Although these ads do very little in the way of really promoting or selling Dunkin Donuts products, they do contain some key qualities that make them effective.
1. They use a well-known (to their taregt demo anyway) celebrity.
2. They are entertaining.
3. They are viral and are being shared and commented on through YouTube.
4. They contain some clasic and memorable one-liners that will help stimulate further discussion.
Watch all five spots here:
My favorite one liners are:
“Who are you to ask who are you?” (tapping his head with coffee swishing in cup)
“Fair? Nothing is fair in chess. It’s a brain war.”
“Can’t has no place in ladies lacrosse gentlemen.”
“Cannonballs, everyone cannonballs. You can do it. I’m doing it.”
What are your favorites?
