My mission is to educate and empower individuals and businesses who ultimately will feed into, and prosper within, their communities and from one another. With that in mind, I typically take more of a “how-to” approach when working with people, speaking or writing. Many Internet gurus and marketing “experts” like to imply that there is a certain amount of magic in what they do. They warn that “doing it wrong” will have serious and negative consequences. As a result, many entrepreneurs, business owners and marketing managers are reluctant to take advantage of new opportunities and technologies that would otherwise benefit them. (Read my article Risk Avoidance: Education Equals Empowerment)
I am not saying that Internet marketing is easy. It’s not. Marketing, in any form, is a science (at least that’s what my degree says). Like most sciences, anyone can learn Internet marketing by studying it and applying it through trial and error. Most business people simply don’t have the time or resources for that approach. By combining my education and experience I seek to shorten that learning curve and break down those barriers and misconceptions by working with my clients and teaching people what they really need to know.
For more information on the Internet marketing disciplines I am proficient with, and for helpful tips you can use right away, visit the links below, or check out the services page.
Branding– The Internet and sites like LinkedIn, Facebook and Twitter have changed the way an organization approaches its corporate branding strategy and have made the need for personal branding more pressing than ever. Get my article “Branding 2.0″ on how to get started building a personal brand using the Internet and social media.
Email Marketing – Email is the number one online activity and the effectiveness of a well executed email marketing campaign cannot be disputed. Read some interesting email facts and get my article “Essentials of Effective Email Marketing.”
Local Search Marketing – Local search marketing is one of the least expensive and reliable ways of increasing exposure for your business and website. Learn more about local search marketing and get a copy of my article “Getting Listed in Google Local.”
Pay-per-Click Advertising – Pay per click advertising is one of the quickest and easiest ways to drive qualified visitors to your Website and is also one of the best marketing research tools available. Learn more about my approach to PPC and get a copy of my article “Long Tail Keyword Analysis Explained.”
Search Engine Optimization – Search Engine Optimization (SEO) the most widely used method of attracting qualified visitors to a Website. See an outline of the SEO process I developed over the past 12 years and get a copy of my article “On-Page SEO Basics” to learn what changes you can make to increase your Website’s search rankings.
Social Media Marketing – Learn my 3 step approach to creating a successful social media marketing campaign and get a copy of my article “Social Media Networking: 1 Hour a Day.”
Website Design– short blurb and tip on how to set up domain and using wordpress.
